7 Great Benefits of Using Staff Name Badges

1. Better Customer Experience

When it comes to hospitality and fine dining, formality to a certain degree is a must. Customers need to know that you're as organised and professional in your approach with staff as you are in the kitchen when it comes to handling food hygienically. Provide an open and honest style to commercial dining with Staff Name Badges. Doing so helps customers understand who they talk to if they have an issue, or want to raise a merit for a member of staff with management.

Equally, in some cases name badges can also lead to a faster service which adds positively to the overall customer experience. Customers don't need to awkwardly spend time trying to grab staff attention.

2. Stronger Staff Accountability & Engagement

Giving your staff name badges can encourage them to take more pride in their role. Being held personally accountable by both team members and customers is a strong motivator for staff to take an active role in successful company performance. Staff Name Badges also add a personalised touch and encourage staff to feel more valued as an individual, in turn building their emotional connection with the brand. For businesses with high staff turnover, this can help new starters establish a stronger connection with the brand.

How employees start their first shift can have a major impact on how they continue business practises; starting on a first name basis from day one makes staff feel included in the team and more respectful of the business' professionalism. Ultimately, this can lead to a better quality of workforce in future roles too, as staff feel valued and spread good feedback about their employer.

3. Better Staff Experience = Smaller Staff Turnover

If you can actually identify who you're working with, there's already a much higher chance the bond between the two of you will be better.

Staff Name Badges help employees tackle this issue specifically, which is helpful for new starters and older, busier employees alike. Create a closer, more engaged workforce and spend less money training up short-term stuff in the long run.

4. Enhanced Professionalism & Appearance

Staff Name Badges are helpful for more than just customers. As well as employee engagement, they also offer another standard of consistency. This communicates that as a brand, you are organised and have strict quality control. Send out a clear message to competitors and speculative customers that your business is concerned with organisation and communication as a priority - in front and back of house.

5. Increased Branding Space

Take a relaxed approach to branding using Staff Name Badges. A great way to advertise, they provide a direct marketing channel to existing customers on every visit. Use leftover space on badges to advertise business anniversaries, seasonal promotions or company achievements.

With our engraving service, make the most of up to 40 characters over two lines. The first line can be used to present staff names. Here are some ideas on how to use the second line:

• Showcase your experience by using the second line to write when your business was first established; e.g. Established 1986.

• Promote your own brand name or a sister company's name by adding it to the second line of text.

• Why not try using the second line to promote your company's values? You might have a specialist aspect of your catering business such as vegan, seasonally foraged, or gluten free gourmet that you want to promote.

• Use the second line to write staff positions, such as 'Senior Supervisor' or 'Hotel Manageress'.

• Write information relevant to the customer's experience.

  Example: You may wish to class="contentimageright mobile-center" 'trainee' and later replace this name badge with a 'brand specialist'; tag on the second line to let customer's know this person is fully trained to specialist standard, and can answer most of their questions.

6. Boost Inclusion:

 

Great for Staff & Disabled Customers

An inclusive business ethos means ensuring all staff across the business are identifiable and able to interact with one another. Without name badges, it can be incredibly frustrating to try and implement this into company culture. With name badges, inclusivity is boosted dramatically on both a visual and verbal basis.

In particular, part-time employees will feel they are truly part of a team rather than just turning up for their weekly shift. Give your customers a fighting chance at first class service from your waiting staff, by guaranteeing full visibility with Staff Name Badges.

For disabled customers, especially deaf or hard of hearing customers unable to lip read, a name badge can be a lifeline of visual communication. Ensure your lack of communication isn't ousting potential customers using our black and white badges.

7. Badges really do work!

Looking at successful fast food chain McDonalds as a Case Study, their iconic badges have been noted throughout the years for use of stars. Over time, customers came to understand that these stars stood for various levels of training, as their website states:

"The stars represent four different modules of training: Quality, Service, Cleanliness, and Operational Excellence. Our crew members work and train in various areas of the restaurant - they're the people you see most, working behind the till and in the kitchens. They gain skills that are rewarded with the star once a level of clear understanding and application has been reached"

McDonald's original badge was so recognisable in fact; it made it into The National Museum of American History, under the 'American Enterprise' exhibition.The description rightly states:

"The McDonald's Corporation is one of the most recognizable hamburger restaurants in the United States. As of 2011, the McDonald's Corporation and franchisees were operating in 119 countries with 1.9 million employees, making it the 4th largest employer in the world."

As a seasoned guest in a hotel or a regular in a pub, it always brings a smile to your face to walk in and immediately be greeted by name from familiarity. It feels homely and welcoming - exactly what hospitality is all about.

Wouldn't it be great if your guests could deepen that genuine human connection by reciprocating the act? With our ready for engraving Staff Name Badges, they can.